Take the First Step
You don’t need to be fit. You don’t need to be confident. You don’t even need to know if you can commit.
You just need to show up once — and we’ll take it from there, together.
07546 778 506
Take the First Step
You don’t need to be fit. You don’t need to be confident. You don’t even need to know if you can commit.
You just need to show up once — and we’ll take it from there, together.
07546 778 506
Real Coaching.
Real Support.
Real Change.
Welcome to Fit4it Coaching - a health, fitness and lifestyle coach with a difference. We’re not here to shout at you from a gym floor or hand you a quick-fix diet plan. We’re here to walk beside you, offering the kind of personal support and coaching that empowers lasting change - physically, mentally and emotionally.
Meet Dan — The Fit Coach Behind It All
Daniel McCormack (BSc Hons)
Fitness Director | Wellbeing Advisor | Martial Arts Instructor | Tutor & Assessor
Dan has dedicated his career to helping people reach their potential - no matter where they’re starting from. With a background in kickboxing, martial arts instruction and health coaching, Dan blends physical training with mindset shifts that last well beyond the gym.
After gaining a BSc (Hons) in Science and Management of Exercise and Health, Dan combined academic knowledge with real-world coaching experience to develop an approach that’s accessible, enjoyable, and life-changing.
He trains regularly in martial arts and self-defence and teaches both adults and children. His sessions aren’t just about getting fit - they’re about learning new skills, building confidence, and transforming the way you see yourself.
Dan knows what it’s like to overcome setbacks, face self-doubt, and keep going. That’s what drives him to create an inclusive, encouraging space for every client who walks through our doors — or logs in from home.
DAN
YOUR FITNESS COACH
Meet Dan — The Fit Coach Behind It All
Daniel McCormack (BSc Hons)
Fitness Director | Wellbeing Advisor | Martial Arts Instructor | Tutor & Assessor
Dan has dedicated his career to helping people reach their potential - no matter where they’re starting from. With a background in kickboxing, martial arts instruction and health coaching, Dan blends physical training with mindset shifts that last well beyond the gym.
After gaining a BSc (Hons) in Science and Management of Exercise and Health, Dan combined academic knowledge with real-world coaching experience to develop an approach that’s accessible, enjoyable, and life-changing.
He trains regularly in martial arts and self-defence and teaches both adults and children. His sessions aren’t just about getting fit - they’re about learning new skills, building confidence, and transforming the way you see yourself.
Dan knows what it’s like to overcome setbacks, face self-doubt, and keep going. That’s what drives him to create an inclusive, encouraging space for every client who walks through our doors — or logs in from home.
WHAT WE BELIEVE
We believe in:
- Long-term lifestyle change over short-term fixes.
- Individuality — because there’s no one-size-fits-all approach.
- Coaching with heart — support, not shame. Encouragement, not ego.
Our team is small but mighty — a close-knit group of qualified coaches with a range of skills, a passion for helping others, and a commitment to high-quality education and accountability. We’re here to provide you with the tools, strategies and mindset shifts to overcome physical, nutritional and emotional challenges — at your own pace.
WHY WE DO IT
WHY WE
DO IT
We coach because we care.
Because we know what it’s like to feel stuck — and how powerful it can be to have someone in your corner.
This isn’t a conveyor belt of clients and generic plans. It’s a place where your journey matters. Where your struggles are recognised, your goals are respected, and your growth is supported every step of the way.
We’ve faced our own failures, challenged the norms, and built a company that puts people first — not perfection.
WHAT WE BELIEVE
We believe in:
- Long-term lifestyle change over short-term fixes.
- Individuality — because there’s no one-size-fits-all approach.
- Coaching with heart — support, not shame. Encouragement, not ego.
Our team is small but mighty — a close-knit group of qualified coaches with a range of skills, a passion for helping others, and a commitment to high-quality education and accountability. We’re here to provide you with the tools, strategies and mindset shifts to overcome physical, nutritional and emotional challenges — at your own pace.
WHY WE DO IT
WHY WE
DO IT
We coach because we care.
Because we know what it’s like to feel stuck — and how powerful it can be to have someone in your corner.
This isn’t a conveyor belt of clients and generic plans. It’s a place where your journey matters. Where your struggles are recognised, your goals are respected, and your growth is supported every step of the way.
We’ve faced our own failures, challenged the norms, and built a company that puts people first — not perfection.
HOW WE DO IT
HOW WE
DO IOT
We offer:
- Tailored support as much or as little as you need
- Clear structure and guidance
- Top-tier coaching and education
- Supportive accountability
- Mindset-first strategies to help you succeed in real life — not just in workouts
We’re here to help you move forward — no matter your starting point, limitations, or past experiences.
OUR PROCESS
OUR
PROCESS
This is the Fit4it Method — the foundation of everything we do:
Education
We teach you the why behind every move, choice, and change — so you're never guessing or blindly following.
Motivation
We work with your mindset, not against it. We meet you where you are and help build the belief to keep going.
Transformation
With the right support and tools, your life can change. We help you make it happen — one step at a time.
HOW WE DO IT
We offer:
- Tailored support as much or as little as you need
- Clear structure and guidance
- Top-tier coaching and education
- Supportive accountability
- Mindset-first strategies to help you succeed in real life — not just in workouts
We’re here to help you move forward — no matter your starting point, limitations, or past experiences.
OUR PROCESS
This is the Fit4it Method — the foundation of everything we do:
Education
We teach you the why behind every move, choice, and change — so you're never guessing or blindly following.
Motivation
We work with your mindset, not against it. We meet you where you are and help build the belief to keep going.
Transformation
With the right support and tools, your life can change. We help you make it happen — one step at a time.
RESULTS
We’re proud to have helped clients of all ages, abilities and backgrounds achieve results they never thought possible — from improved confidence and mobility to visible body transformations and stronger mindsets. These aren’t just “before and after” photos — they’re stories of perseverance, progress, and personal victory.
Because when the support is real and the approach is tailored, real change happens.
